Safer Gambling Week 2021 Underway

Posted on 21 April 2023

Team admin

Safer Gambling Week 2021 began Monday, with companies, operators and staff from across iGaming coming together in support of responsible gambling in the UK and Ireland. The aim is to increase awareness about:

  • How to Gambling More Safely
  • Tools that Help People to Gamble More Safely
  • Sources of Advice and Support

The campaign, originally known as Responsible Gambling Week, runs from November 1 – 7 and is backed by the Betting and Gaming Council, BACTA and the Bingo Association. Since its introduction in 2017, the event has steadily gained momentum. Last year, despite COVID restrictions, Safer Gambling Week posts on social media attracted more than 19 million views, while the event website saw an 18% increase in traffic.

Land-based venues and iGaming websites already provide tools as well as information about safer gambling. These will be far more visible during SG Week with bricks-and-mortar establishments promoting the cause through posters, leaflets and banners. Gambling websites will be displaying pop-up ads and banners to further drive home the message, while social media channels such as Facebook will be lending their support by promoting key messages.

Key Messages in Safer Gambling Week 2021

As described in more depth on BNBS and WDW Bingo, the four key messages for players in Safer Gambling Week 2021 are:

  • Set your Limits for Time and Money
  • Spend Only What You Can Afford
  • Be Mindful of the Tools Available to Help You Gamble More Safely
  • Gambling Shouldn’t Interfere with Your Personal Relationships

Visit the Safer Gambling Website for more information.

More FTD News

  • FTD report igb london last hurrah

    Our Report from iGB London’s Last Hurrah

    In a slightly more bittersweet mood than usual, FTD Digital has come out the other side of yet another busy London Affiliate Conference. The usual feelings of…

  • Fingers typing on a laptop with overlay of virtual participants on different sized screens

    Sue Dawson Speaks At SBC Online Event

    On January 17th, I appeared on a panel at SBC Digital Innovation – Affiliation. Part of a series of online events by SBC shining the spotlight on…

  • igb affiliate london 2024 ftd digital

    Meet us at the last iGB Affiliate London!

    As many of you will know, 2024’s iGB Affiliate London will be the last. After an application and bidding process, the conference will move to Barcelona in…