My iGaming Origin Story on LinkedIn

Posted on 9 January 2026

Sue Dawson

Operations Director – Sue Dawson has been with FTD Digital since 2012, primarily working on content, strategy and SEO for Best New Bingo Sites. An instantly recognisable figure at industry conferences, she has spoken at several of them on subjects including online bingo, affiliate strategy and compliance and UK regulation.

I was delighted to be asked by Catie Di Stefano of Vegas Kings to contribute to the iGaming Stories series of posts on LinkedIn Pulse. Every day, they publish the story of how someone got into the industry.

My iGaming origin story was featured on January 7th 2026, and I am in some VERY fine company indeed; other participants include iGaming legends Eman Pulis (SiGMA), Alex Pratt (Clarion Gaming), Clare Adamou (Saroca) , Julia Weygandt (Global Gaming Women) and John Wright (StatsDrone and Affiliate BI).

A photo of Sue Dawson with the quote "I wrote an article taking a deep dive into the maths of online bingo which started to get traffic daily, and next thing we knew, the site was ranking on the front page of the SERPS. Barring a few blips, it's been there ever since."

Online Bingo – Is It Fixed explains in detail why the theories of Granville and Tippett about number distributions, which are often invoked as strategies for picking numbers in bingo, are actually not applicable to the game. One of my later articles How To Increase Your Chances Of Winning At Bingo Online has a more succinct explanation and the TLDR is that the numbers on bingo balls are not really numbers (replace the numbers with something else as Pragmatic Play have done in their Animingo bingo game and it makes no difference).

Want to know the rest of my career history and how I ended up in iGaming? You can read the full story on LinkedIn!

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