It’s All Happening In Lisbon

Posted on 5 August 2026

Sue Dawson

Operations Director – Sue Dawson has been with FTD Digital since 2012, primarily working on content, strategy and SEO for Best New Bingo Sites. An instantly recognisable figure at industry conferences, she has spoken at several of them on subjects including online bingo, affiliate strategy and compliance and UK regulation.

SBC Summit Lisbon at the end of September is shaping up to be one of the best and biggest events on the iGaming calendar. After moderating a panel last year as part of the Affiliate Leaders programme track, I’m delighted to have been invited back for this year’s event.

For 2026, the Affiliate Leaders programme track has been expanded and indeed, the Affiliate Leaders Summit is being run as a whole separate 3 day conference alongside SBC Summit.

I’ m going to be moderating a panel on the second day of the conference as part of the Future of Affiliate Strategy track, called Content That Still Cuts Through: What Audiences Actually Engage With Now. My panellists are:

My involvement with Affiliate Leaders doesn’t end there! I’ve also recently been interviewed for the Affiliate leaders website with the headline “Authenticity is paramount“. This is something that’s definitely going to be coming up in the panel if the interviews with panellists Rui and Javier are anything to go by!

FTD Digital has also been shortlisted in three categories at the Affiliate Leaders Awards:

  • Affiliate-led Campaign of the Year – for our work with Bet St George
  • Affiliate Content Manager of the Year – yours truly!
  • Affiliate Account / Community Manager of the Year – the wonderful Chris Humphries

As if all that wasn’t enough, I am also one of the judges for the awards (although of course not including the category I’ve been nominated in).

See you there!

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