Over the next few days, FTD Digital, along with hundreds of online operators and land-based venues will be sending out safer gambling messages in the hope of sparking a nationwide conversation about responsible betting.
What is Safer Gambling Week?
Currently in its fifth iteration, Safer Gambling Week has become an important tool for promoting gambling support that’s available to people, as well as enabling operators to engage directly with their customers.
The event is supported by the UK’s four main gaming associations: The Betting and Gaming Council Bacta, the Lotteries Council and the Bingo Association.
Organisers hope to build on the success of 2021 Safer Gambling Week, which attracted more than 24 million social media impressions (a 16% increase from 2020). Visitor sessions on the Safer Gambling Week website also increased by a massive 79%.
The effectiveness of the Safer Gambling initiative is having a positive impact on the awareness of responsible gaming tools. Figures show a 17% rise among users who were familiar with tools such as deposit limits.
In addition, the national problem gambling rate has fallen to 0.2%, down from 0.3% in February and 0.4% the previous year. This is according to data supplied by the UK Gambling Commission.
Be sure to visit the Safer Gambling website!
