WDW to list Betting Offers on “New Gambling Sites” Page

Posted on 23 May 2024

Harrison Score

Head of WDW Bingo – Harrison started at FTD Digital in 2016 as a Content Writer. Since 2018, he has been the Editor & Head of WDW Bingo, one of FTD’s flagship SEO affiliate websites.

As we explored in our “New Casino Sites Growth Spurt” article, WDW has successfully expanded into new verticals over the past 5 years.

From bingo to slots to casino, we’re now properly dipping our toe into the world of sports betting with the launch of our “New Gambling Sites” page.

It’s not as though our website is some sportsbook dead zone. We spotted early that betting brands who decided to add a casino product, or vice versa, were particularly attractive to our players as long as they had a casino acquisition offer.

We found that the best performing brands on well established platforms like Progress Play and Aspire Global were those that had a full casino AND sports betting.

Players were even more excited about betting sites on independent platforms and licences that also launched a casino product. We’ve seen massive success with brands like Midnite and Kwiff.

So even though we’ve written plenty about this phenomenon and listed many excellent sportsbook sites, it has always been through a casino lens with a games bonus or free spins welcome offer. The closest we’ve come to listing a betting offer is Fafabet chucking on a free bet to our large casino bonus.

Now, we’re launching a page designed to compete in the sports betting affiliate space!

Rather than barrelling in, we’ve chosen to create a page around “New Gambling Sites” search terms.

It’s a slightly softer, more ambiguous term which we think plays to our strengths, despite the obvious predominance of betting offers. We’ve been doing great business in the multi-product “gambling sites” sector anyway, just through the aforementioned casino lens.

Now we’re putting on a whole new pair of glasses, baby!

We’ve crafted some top notch betting welcome offers with our closest partners to get this page off the ground.

But we’re of course looking for more! This is very much a call to all those sportsbook affiliate managers out there who would never have put FTD Digital and their product in the same vicinity.

The page is live and still taking its first steps on the Google rankings ladder (or more accurately, game of Snakes and Ladders).

We are planning to launch plenty more betting pages in the coming months. So, as always, watch this space!

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