Q and A with Bet365

Posted on 21 April 2023

Dale Shelabarger

Dale is a freelance contributor who takes a particular interest in slot mechanics and development. This is driven by an enthusiasm for console and multiplayer gaming which enables him to provide insights into the presentation and playability of online slot games. Outside of work, his interests extend to reading, online marketing and rugby.

As a follow-up to our interview with Broadway Gaming a couple of months back, Sue Dawson recently held a Q and A session with Clément Le Scanff of Bet 365.

Having worked in iGaming for more than a decade, Clément has plenty of industry experience. He sat down with Sue to offer his thoughts on the recent Bet 365’s recent migration to the Pragmatic Play platform. Extracts of the conversation are included below. You can read the full interview here.

Q: Nice to meet you, Clément! Please tell us a bit about yourself and your role at bet365.

A: I’ve been working in gaming for around 11 years, starting out as a news writer for a Poker community site. From the affiliate world, I moved to the provider side of things at Playtech, and finally joined the operator world at bet365 in 2018, taking the lead on Poker first and then Bingo. At bet365 we believe that online Bingo will be around for a long time and we’ve been working hard in the last year to grow our product.

Q: At Bet365 bingo you’ve recently migrated from the Virtue Fusion platform to the Pragmatic Play platform. What advantages does the new platform have for players, and how have they reacted to the move?

A: It is a big change for us, but also for our players, Pragmatic Play brings modern and refreshing software… Pragmatic network does not yet offer the same liquidity as Virtue Fusion, meaning that our players will see their probability of winning in network rooms increase.

This, coupled with lower ticket pricing…makes our site a good value proposition for our community of players. We have… (kept) the maximum spend in most games to under £2 (and there’s) absolutely no wagering requirements anywhere on our Bingo site! Such a change is understandably challenging for our players, but after few weeks, most reactions have been positive.

Q: Were there any slot or instant win games that players liked but had to be removed as a result of the software change? If so, what are you putting in their place?

A: Unfortunately we had to say goodbye to some classic Virtue Fusion games such as Bouncy Balls and Rainbow Riches. Our customers will still be able to play the much loved Fluffy Favourites selection of slots, in addition to other Eyecon classics, such as Shaman’s Dream and Temple of Iris (as well as) Pragmatic’s big hitters, Big Bass Bonanza, Sweet Bonanza and Gate of Olympus.

Q: Currently you don’t have a bingo acquisition offer as such, but instead are running the “Mega Makeover” promotion which rewards new and existing players with free bingo tickets to big prize games when they play in the new rooms. Do you plan to run…another free tickets offer rather than a conventional bingo bonus offer?

A: We are working on bringing a welcome offer soon. As we are now a wager free site, we will no longer offer conventional bingo bonuses with wagering requirements. Any offers we make on site will be fulfilled by cash, and any winnings from free tickets or free spins will be credited directly to the players withdrawable cash balance.

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